Commanding Business

The challenge with growth is that the habits that got you here become the limitations that prevent you from getting there. Growth not only requires us to learn new habits. It requires that we unlearn old ones. I’m Tim Hamilton, CEO of Praxent and host of the Commanding Business podcast. Each week, I interview authors, experts and real world leaders about how they grew their teams, their organizations and ultimately themselves. From leadership to management and marketing to innovation, we’ll cover a variety of topics with an aim to uncover actionable takeaways you can implement in your own organization today.
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Commanding Business



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Now displaying: February, 2016
Feb 23, 2016

If you are the guy who is in charge and accountable, everyone will be looking to you for guidance and strength. Understanding your endgame will help you to prioritize and focus in times of high stress and responsibility. Today’s guest, Nick Norris, knew he wanted to be a Navy Seal from a very young age. While he was at the Naval Academy the unthinkable happened, the twin towers were attacked and Nick’s perspective about his career changed. He was thrust into a place of leadership from the very beginning of his service. He shares his insights about how to shift your purpose, gaining knowledge from mentors and making split decisions when they are needed most. He is the thought leader and entrepreneur behind the revolutionary Predator War Paint. 


Key Takeaways:

[1:05] A mission to become a Navy Seal changed dramatically after 9/11

[5:13] An involuntary shift in purpose - it all became real

[8:50] A leader should put others before themselves

[13:01] The heavy burden of being a true leader

[15:42] Situational awareness is something which is gained through experience

[18:00] I would feed off of other people’s knowledge but make my own decisions

[21:44] In the pursuit of entrepreneurship the ability to prioritize is beneficial

[26:36] Entrepreneurs need to be clear about their end game first and then execute

[30:07] The “how” is somebody else’s job

[37:53] Predator War Paint is a superior product which is Made in the U.S.A.

[40:15] Contact Nick or contribute to his Kickstarter campaign




Predator War Paint

Naval Special Warfare for Family Foundation

Feb 16, 2016

Founder, Arnie Malham, of CJ Advertising seems to have done everything right while growing his business. He founded his niche advertising agency with the help of others. After proving his worth to his initial clients, they introduced him to other prospective clients within the same industry. He used his private business book collection to start an education movement within his company, which then led to another revenue stream, the Better Book Club. Also, when he hit the 10 million dollar/25 employee mark, instead of getting stuck in mire he joined EO, which helped him to propel his company forward. “Courage is a key component to success”, he says. Arnie shares which books influenced him and his organization in today’s episode. 


Key Takeaways:

[1:11] Founding and growing CJ Advertising

[3:38] Employee education was a struggle until we built software which helps to reward readers

[5:50] Changing the mindset of an entire organization

[7:54] The importance of recognizing the title of Founder

[9:58] You must have courage when struggling to grow your new business

[14:31] Live or Die - Jumping over the 10/25 hurdle

[15:51] Using pattern recognition to find solutions faster

[17:37] Resilience

[19:12] The art of letting go

[21:26] ‘Now Arnie’ would tell ‘Past Arnie’ to chill



CJ Advertising

Better Book Club

Legal Intake Professionals


Tipping Point

Great By Choice

Scaling Up

Good to Great

Double Double

Feb 9, 2016

Some companies grow so fast they don’t have time to think about the decisions they are making. Whether it’s hiring, making the best proposals or which city to open their next office in, taking care of clients should always take precedence. Tim Hamilton talks with Scott Weintraub, CMO of Healthcare Regional Marketing (HRM), about the magic moment when it’s finally time to divvy up the work and start giving people proper titles. HRM desires to be a thought leader in their industry and founding members are writing a book to give other great start-ups the hindsight 20/20 they never had.


Key Takeaways:

[1:06] How Healthcare Regional Marketing got started

[4:39] Hone your value proposition

[7:11] A different way of selling by lowering defenses

[11:21] By the book proposals

[14:22] Hiring is an acquired skill

[15:43] Things moved so fast in the early days

[18:42] Our company is project oriented with an emphasis on client service

[20:16] We will become thought leaders in our niche in the pharmaceutical industry

[24:46] We eventually had to give ourselves proper titles and divided roles

[28:35] Travel time was costing us big bucks and cash flow is really important

[30:41] Momentum helps organizations to paddle forward

[32:02] A great strategy executed poorly is worse than an ok strategy executed fantastically

[34:28] Listening to the pulse and asking specific questions in the form of a dialogue

[36:28] Results: The future of pharmaceutical and healthcare marketing - the book

[38:53] Writing a book was easier with help

[41:11] Research reading recommendations by Scott

[42:42] Contact Scott



Healthcare Regional Marketing




Net Promoter Score

Advantage Media Group

Scaling Up

Mastering the Rockefeller Habits

The One Thing

Feb 2, 2016

Everyone is on the same team when playing the great game of business. Tim’s guest, Jack O’Riley, is a coach and specialist in Open Book Management. He takes us through the 3 core principles of The Great Game of Business, including how the principles are utilized, received by the employees and how the principles assist a business with increasing revenue. The benefit of having the entire organization see and understand the books is that everyone is able to see how their position impacts the organization as a whole, leading them to strive for financial growth.


Key Takeaways:

[1:00] Mr. O’Riley’s history

[2:12] What is open book management philosophy?

[4:04] The 3 core principles of The Great Game of Business

[7:42] The open book policy doesn’t apply to compensation or litigation

[10:41] If you plan to make a profit you have to have cash

[12:54] Building a rhythm

[15:15] Follow the action

[18:25] Employees quickly see that their efforts to improve the business, ends up in their pockets

[22:45] Using real life examples as a teaching technique

[24:59] Building leaders through financial literacy

[26:36] Read the Great Game of Business and take the 2 day class

[28:18] Contact Jack



The Great Game of Business



Slack Book 

The Coaching House