Author of the NYT and WSJ bestseller, Flash Foresight, Daniel Burrus is a leading futurist in global trends and innovation. A leading consultant to Google, Proctor & Gamble, IBM, and many other Fortune 500 firms, Daniel Burrus provides strategic advice for predicting forthcoming market innovators and anticipating disruptions before they disrupt. His Anticipatory Organization Model uses the key components of hard and soft trends to identify transformative, pre-active solutions.
Key Takeaways:
[1:33] To see the invisible and do the impossible, you must start with certainty.
[7:02] How a forecaster can separate hard trends from soft trends.
[9:45] The three categories of hard trends:
● Technology
● Demographics
● Government Regulations
[19:24] Examples of how soft trends can be influenced and manipulated.
[22:41] The anticipatory organization must be agile.
[25:28] Amazon is using anticipatory techniques along with hard and soft trends to create a new experience for their customers.
[29:25] The key is to be pre-active to future known events.
[30:48] The next four years will include the transformation of every business market.
Mentioned in This Episode:
Flash Foresight: How to See the Invisible and Do the Impossible
Author of six books, with a seventh in the works, Bill Halal is a Professor Emeritus of Management, Technology and Innovation at George Washington University. As the President of TechCast, Bill Halal and his team study the impact of artificial intelligence, the age of knowledge as compared to the age of consciousness, and future forecasting with a goal of simplifying change at the meso-economic level.
Key Takeaways:
[1:09] TechCast is a collective intelligence system that collects background data on emerging technologies, social trends, and wildcards.
[2:56] TechCast has forecasted that 30% of routine knowledge work will be automated by 2025.
[9:08] Bill Halal explains the Age of Consciousness, a great frontier to be explored.
[11:59] In the future, the corporation will be redefined as the focus of making money becomes obsolete.
[15:39] The future of organizations is one of small, self-contained enterprises.
[19:39] A stable economic system less prone to booms and bust is a possibility of the future.
[21:00] Universally guaranteed income may allow people's innate goals and interests to emerge.
[24:56] How can managers use forecasts to navigate a meso-economy?
[27:34] Traditional corporate accounting systems do not include social impacts.
[29:00] A successful corporation needs a committed labor force.
[30:36] US corporate leaders need a transformation from their single-minded focus on money.
[34:40] Find out more about Dr. Bill Halal.
Mentioned in This Episode:
Best-selling author of three customer service books, John DiJulius shares how a company can make their customer service approach and their customer experience their single biggest competitive advantage. Training is the #1 factor in an employee’s ability to recognize and deliver world class customer service. In order to extract the gifts of a millennial workforce, an organization must include them in the corporate purpose.
Key Takeaways:
[1:32] Is it possible for a business to make price irrelevant, by competing in experience wars?
[7:36] A real business example of how Lexus breeds customer loyalty by reducing a ‘grudge by’ factor.
[10:24] How to reinforce the customer service vision statement using the 3 pillars:
● Quality
● Customer Interaction
● Going above and beyond.
[13:03] The Starbucks example — A customer service vision statement must be MOAT:
● Measurable
● Observable
● Actionable
● Trainable
[16:49] The currency for millennials is purpose.
[17:57] E-commerce giants give us whatever we want instantly.
[22:34] How to measure the service aptitude of a company.
[27:55] Training is the only way a business can proactively shape an employee to increase their awareness of what a world class customer experience is.
[30:55] The always and never list.
[34:39] The secret service component is the ability to collect customer intelligence and utilize it to personalize their experience.
[35:30] How FORD represents the most important things to the person you are serving:
● Family
● Occupation
● Recreation
● Dreams
Mentioned in This Episode: