David Hubbard is a Revenue Growth Expert and CEO of Marketing Outfield. He works with private and public companies to strategically align sales, marketing, and product development efforts and grow annual revenues by 25-50%. He creates growth machines by integrating a company’s core values into the customer decision-making process.
[1:14] Many companies struggle to find alignment between the three revenue-producing functions of product management, product marketing, and sales.
[3:31] When companies struggle with alignment, the customer experiences mixed messages in the purchasing decision-making process.
[9:11] Technology is causing marketing efforts to be more complicated than ever before.
[11:42] Make the most of sales and marketing efforts through integration.
[17:28] Align systems to create a growth machine.
[24:00] Focus on the core value of the company.
[25:33] Making a product successful in the marketplace is the greatest cost a company has.
[28:09] Pressure can force entrepreneurs to do things faster than they should be done.
[31:00] A good product manager is the most important thing you can have in your business.
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