Info

Commanding Business

The challenge with growth is that the habits that got you here become the limitations that prevent you from getting there. Growth not only requires us to learn new habits. It requires that we unlearn old ones. I’m Tim Hamilton, CEO of Praxent and host of the Commanding Business podcast. Each week, I interview authors, experts and real world leaders about how they grew their teams, their organizations and ultimately themselves. From leadership to management and marketing to innovation, we’ll cover a variety of topics with an aim to uncover actionable takeaways you can implement in your own organization today.
RSS Feed Subscribe in iTunes
Commanding Business
2017
January


2016
December
November
October
September
August
July
June
March
February
January


2015
December
November
October
September
August
July
June


All Episodes
Archives
Now displaying: Page 1
Nov 16, 2016

David Hubbard is a Revenue Growth Expert and CEO of Marketing Outfield. He works with private and public companies to strategically align sales, marketing, and product development efforts and grow annual revenues by 25-50%. He creates growth machines by integrating a company’s core values into the customer decision-making process.

 

Key Takeaways:

[1:14] Many companies struggle to find alignment between the three revenue-producing functions of product management, product marketing, and sales.

[3:31] When companies struggle with alignment, the customer experiences mixed messages in the purchasing decision-making process.

[9:11] Technology is causing marketing efforts to be more complicated than ever before.

[11:42] Make the most of sales and marketing efforts through integration.

[17:28] Align systems to create a growth machine.

[24:00] Focus on the core value of the company.

[25:33] Making a product successful in the marketplace is the greatest cost a company has.

[28:09] Pressure can force entrepreneurs to do things faster than they should be done.

[31:00] A good product manager is the most important thing you can have in your business.

 

Mentioned in This Episode:

@MOutfield - David Hubbard on Twitter

David Hubbard on LinkedIn

Praxent

@PraxentSoftware on Twitter

0 Comments