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Commanding Business

The challenge with growth is that the habits that got you here become the limitations that prevent you from getting there. Growth not only requires us to learn new habits. It requires that we unlearn old ones. I’m Tim Hamilton, CEO of Praxent and host of the Commanding Business podcast. Each week, I interview authors, experts and real world leaders about how they grew their teams, their organizations and ultimately themselves. From leadership to management and marketing to innovation, we’ll cover a variety of topics with an aim to uncover actionable takeaways you can implement in your own organization today.
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Sep 14, 2016

The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution. Today's guest, Robbie Baxter, unpacks The Membership Economy: Find Your Super Users, Master the Forever Transaction and Build Recurring Revenue.

 

Key Takeaways:

[1:09] The big idea behind the membership economy.

[2:47] Cost certainty is part of the appeal to subscribers of membership-based organizations.

[8:18] Robbie Baxter unpacks three components within the membership economy: suspension, community, and loyalty.

[16:02] Businesses who adopt the membership economy business concept experience major benefits, including recurring revenue.

[22:27] Incumbent businesses in classically organized industries can adapt to the membership economy by focusing on and building off of the mission of their members.

[30:42] Robbie Baxter explains how a manicure business demonstrates the difference between fixed cost and incremental cost and why this matters in the membership economy.

[36:24] How to best Contact Robbie at Peninsula Strategies and read The Membership Economy.

 

Mentioned in This Episode:

Peninsula Strategies

The Membership Economy

@robbiebax on Twitter

Praxent

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