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Commanding Business

The challenge with growth is that the habits that got you here become the limitations that prevent you from getting there. Growth not only requires us to learn new habits. It requires that we unlearn old ones. I’m Tim Hamilton, CEO of Praxent and host of the Commanding Business podcast. Each week, I interview authors, experts and real world leaders about how they grew their teams, their organizations and ultimately themselves. From leadership to management and marketing to innovation, we’ll cover a variety of topics with an aim to uncover actionable takeaways you can implement in your own organization today.
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Dec 28, 2016

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. We interview Marc Stickdorn, consultant, speaker and author of This Is Service Design Thinking. 

Key Takeaways:

[1:03] The big idea behind This Is Service Design Thinking.

[3:47] How the linear approach can waste two years of your life.

[8:01] Silos make an organization easy to manage, but this creates friction.

[11:10] The classic trap of change management.

[12:43] Adapt the process to the existing culture in small increments.

[16:20] Fail early. Fail safe. Fail cheap.

[17:54] Effective ways of prototyping and market testing.

[24:45] A “Service Safari” requires management to use their product and sell it.

[26:41] Becoming a customer-centric organization.

[28:21] This Is Service Design Doing is a more experienced approach to integrating service design.

 

Mentioned in This Episode:

More Than Metrics

This is Service Design Thinking, by Marc Stickdorn

This is Service Design Doing, by Marc Stickdorn

Praxent

@PraxentSoftware on Twitter

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