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Commanding Business

The challenge with growth is that the habits that got you here become the limitations that prevent you from getting there. Growth not only requires us to learn new habits. It requires that we unlearn old ones. I’m Tim Hamilton, CEO of Praxent and host of the Commanding Business podcast. Each week, I interview authors, experts and real world leaders about how they grew their teams, their organizations and ultimately themselves. From leadership to management and marketing to innovation, we’ll cover a variety of topics with an aim to uncover actionable takeaways you can implement in your own organization today.
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Nov 9, 2016

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Consulting and Education with MURAL, a leading online whiteboard for digital collaboration. Previously, Jim has worked with large companies, such as Audi, SONY, Elsevier Science, Lexis Nexis, Citrix, and eBay, among others. Jim Kalbach authored #1 Amazon Business Development Bestseller, Mapping Experiences: A Guide to Creating Value Through Journeys, Blueprints, and Diagrams.

 

Key Takeaways:

[1:05] Jim Kalbach never worried about what title was on his business card. His focus is on facilitating big-picture, strategic conversations.

[3:36] Jim marries the idea of design information architecture with visualizing strategy in Chapter Three of Mapping Experiences.

[5:46] Customer-centric thinking is a fundamental shift in the way business gets done.

[8:54] Business leaders can use customer journey mapping, or experience mapping, to create a visualization.

[11:04] Blue Ocean Strategy gets to the core of why an organization exists, and what value they are creating.

[16:35] Organizations must look at strategy as a creative endeavour.

[23:36] Unpacking Clayton Christensen's Jobs to Be Done framework.

[29:16] Jim Kalbach’s view of Jobs to Be Done has six dimensions and goes well beyond task analysis.

[34:03] With business strategy, deciding what you're not going to do is as important as deciding what you are going to do.

 

Mentioned in This Episode:

Mapping Experiences: A Guide to Creating Value Through Journeys, Blueprints, and Diagrams, by Jim Kalbach

Experiencing Information

@jimkalbach on Twitter

Praxent

@PraxentSoftware on Twitter

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